Who Will Control the AI Future - Governments, Big Tech… or the Fastest Players?
AI is not waiting. Who will build the economies of the next five years?
Webit is not just a technology conference. It is a look into the new economic system. On June 23, Webit 2026 will turn Sofia into the stage for one of the most important global conversations about the future of the economy, technology, and leadership in the era of artificial intelligence.
Throughout the day, the program is designed as a continuous narrative — from geopolitics and government strategy, through infrastructure, regulation, and corporate transformation, to real consumer applications and the industries of the future. Rather than a series of isolated lectures, Webit 2026 aims to create a complete picture of the AI economy over the next 3–5 years.
The event will bring together in Sofia representatives of global technology companies, financial institutions, regulators, investors, entrepreneurs, city leaders, and governments — positioning Bulgaria as a place where not only the future of AI is discussed, but also who will govern it.
The program begins with a major question: can Bulgaria position itself as Europe’s AI hub? The opening discussions will focus on technological sovereignty, competitiveness, digital infrastructure, and the strategic decisions countries must make today in order to become tomorrow’s leaders.
The focus then shifts to the infrastructure of the AI world — security, sustainability, and trust. Panels such as “Securing the AI Era,” “Can Regulation Keep Up With General Purpose AI?” and “Confessions of the Department of No” will address the real questions surrounding risk, cybersecurity, regulation, and AI governance in a world where technology evolves faster than institutions.
But Webit 2026 will not remain only at the level of vision and policy.
Sessions including “The AI-Ready Company,” “From AI Tools to AI Teammates,” and “AI & Company Strategy” will demonstrate how AI is already transforming the way companies operate, make decisions, build teams, and create competitive advantage.
The afternoon program will move into the real economy of AI — banking, payments, customer experience, commerce, robotics, and healthcare. Topics such as “Rebuilding Banking Around Customer Lifestyles,” “Designing a Programmable Future for Commerce & Payments,” and “How to Buy the Right Robot” will showcase how AI is leaving the labs and beginning to reshape entire industries.
The final message of the program is clear: AI is no longer a topic of the future. It is the new infrastructure of economies, businesses, and governments.
Webit 2026 is not a place for people who simply want to hear what is coming next.
It is a place for those who want to be among the people building it.