SEE Industry Report
The SEE Sourcing Industry Report 2024 encompasses 2,293 companies from 11 countries in Southeast Europe across all sourcing segments and sub-segments.
- Romania and Bulgaria dominate the SEE sourcing industry, with Bucharest and Sofia housing 43% of the region’s vendors.
- Emerging hubs like Cluj-Napoca (Romania) and Novi Sad (Serbia) are growing beyond traditional capitals.
- Foreign ownership plays a significant role, with 48% of vendors in SEE owned by investors from 63 countries.
- Germany, the USA, the UK, and the Netherlands are the leading investors, holding 42% of foreign-owned companies, mostly in ITO.
- The sourcing sector generated EUR 17.1 billion in revenue in 2023, with Romania leading at EUR 7.9 billion, followed by Bulgaria at EUR 5.4 billion.
- Despite a small decline in employment, the sector earned EUR 1.4 billion in net profit, with Bulgaria outpacing Romania in profit generation.
- Labor costs rose by 15% annually in the last five years, but growth slowed in 2023, indicating potential recalibration.
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