Stara Zagora is one of the most ancient cities in Europe, combining its thousand-year of history in a modern way. Today Stara Zagora is a beautiful and dynamically developed industrial city, a university center, with many scientific and cultural institutes. A city with a dignified past, facing the challenges of the future. A city of poets and artists, straight streets and linden trees. The municipality is a strategic transportation centre in Bulgaria and on the Balkan Peninsula. The favourable geographical location is one of the positive advantages of the municipality and an important factor for its competitiveness. The existing road and railway transportation network provides good opportunities for trade contacts with countries in Europe and the Middle East.